Higer: Building Dreams for Hermosillo’s Mini Youth World Cup in Mexico

Demonstrating Brand Care: Committed to Boosting Local Sports Development in Mexico

Initiated by the Hermosillo Municipal Sports Bureau, the competition adopted the 48‑team format of the 2026 World Cup. Forty‑eight teams consisting of local primary‑school students aged 9‑11 were selected to take part. Each team represented one World Cup‑participating nation, and matches were held across six major sports venues throughout Hermosillo, including areas such as Calcamuc and Pueblos.

In his opening‑ceremony address, Mayor Antonio highly commended Higer Bus for its long‑standing contributions to youth development and green transport construction in Hermosillo. The mayor specifically noted that Higer electric buses deployed under the HBus public‑welfare project showcased at the event had been operating reliably in Hermosillo for two years. Delivering safe, convenient and green mobility services to thousands of university students, the vehicles stand as one of the city’s key achievements in advancing sustainable transport. Mayor Antonio also outlined Hermosillo’s progress in sports development in recent years. He stated that the municipal government would continue to upgrade youth sports infrastructure, cultivate more local sports talent and build broader development platforms for the younger generation. Higer Bus’s active engagement in local public‑welfare and sports initiatives serves as a vivid example of government‑enterprise collaboration to foster youth growth and build shared dreams for the future.

The opening‑ceremony venue was filled with a warm, vibrant atmosphere. Mayor Antonio personally presented custom‑made Higer jerseys to young players and interacted warmly with them. Amid a solemn, ceremonial setting, the tournament trophy made its debut. Player representatives led all competitors in an oath, pledging to uphold the spirit of “friendship first, competition second”, respect opponents and referees, promote teamwork and demonstrate the positive outlook of contemporary youth. Afterwards, player representatives performed the ceremonial kick‑off, officially opening the Mini Youth World Cup.

A special public‑welfare short film produced by Suzhou Higer, Dominic’s Dream, was screened at the event. Centered on youth growth and aspirations, the film conveyed the spirit of persistence, striving and dream‑chasing through football. It resonated deeply with young players and parents and drew rounds of applause. Following the opening ceremony, guests and participants watched the 2026 World Cup opening match between Mexico and South Africa. After an intense contest, Mexico defeated South Africa 2‑0 to claim an opening victory, lifting the festive energy of the occasion to a climax.

HBus Public‑Welfare Project Wins Acclaim from Local Residents

Feng Lu, representative of Suzhou Higer Bus, delivered remarks at the opening ceremony, expressing gratitude to the Hermosillo municipal government and the Municipal Sports Bureau. She remarked that Higer Bus and Hermosillo had worked hand‑in‑hand to witness the rapid advancement of local green public transport. Today, Higer electric buses form a striking part of the urban landscape. The HBus public‑welfare project has yielded remarkable results: it not only offers safe and free commuting for local students, but also creates employment opportunities for female drivers, empowering the city with eco‑friendly low‑carbon mobility. In Hermosillo, Higer Bus has become deeply embedded within the fabric of urban public transport.

Officially titled the “HBus Free‑of‑Charge Electric Bus Project for University Students”, HBus is a benchmark green‑commuting initiative in Hermosillo. Launched in early 2024, the project saw Suzhou Higer deliver 11 units of KLQ6685GEV electric buses, alongside a supporting photovoltaic‑energy‑storage‑charging integrated charging station. Serving five major local higher‑education institutions including the University of Sonora and the Hermosillo Institute of Technology, the fleet provides free transport for university students. It also represents a model case for public‑transport electrification in north‑western Mexico.

At present, the HBus public‑welfare project runs 9 dedicated routes covering 74 communities, with roughly 58 daily departures serving more than 1,600 student trips each day. Praised by teachers, students and citizens for zero emissions, low noise and high safety, the project is equipped with a digital intelligent management platform. Students can check real‑time vehicle locations, arrival times and route information via mobile devices. Combined with a real‑name authentication system, it builds a safe, efficient and traceable campus‑commuting network. Fixed routes and stops greatly reduce waiting risks and hazards for students travelling after dark.

Victor, a local bus driver operating services for the public‑welfare project, shared his firsthand experience: “Summers in northern Mexico are hot and dry. These buses deliver excellent cooling performance and run quietly for a comfortable ride. Intelligent positioning and monitoring systems simplify operational management, while the low‑floor design makes boarding and alighting easy for students. Furthermore, the vehicles feature low energy consumption and straightforward maintenance. Supported by well‑established local spare‑part and service networks, they consistently maintain high operational availability.”

Higer Bus’s Expanding Footprint across the Americas

Higer Bus operates in over 150 countries worldwide and has achieved large‑scale vehicle deployments in Brazil, Chile, Peru, Uruguay and beyond. In 2025, a batch of 450 premium Higer electric buses arrived in Chile to support low‑carbon urban transport. Having cultivated the Peruvian market for years, Higer Bus has exported more than 1,000 units there and built strong brand recognition. In 2024, 100 Higer electric buses were handed over to Uruguay, marking the country’s largest‑ever single order for electric buses. As a core strategic market, Brazil has welcomed multiple new‑energy models across its cities, together with a local technical centre, as Higer steadily deepens its market presence.

Having cultivated overseas markets for many years, Suzhou Higer Bus has consistently prioritized both product exports and social responsibility, actively integrating into local communities. Leveraging robust product capabilities, a comprehensive service network and diverse brand initiatives, Higer continues to strengthen connections with local residents and enhance its brand influence and reputation.

Going forward, Suzhou Higer will maintain its focus on the Latin‑American market, continuously delivering high‑quality buses and thoughtful after‑sales services. The company will keep engaging in local public‑welfare causes, deepen bilateral exchanges and cooperation through concrete actions, and work hand‑in‑hand for a brighter shared future.